/* ============ HERO ============ */
.hero{padding:80px 0 56px;position:relative}
.eyebrow{display:inline-flex;align-items:center;gap:9px;font-size:12.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--teal);margin-bottom:24px}
.eyebrow::before{content:"";width:30px;height:1.5px;background:var(--teal)}
h1{font-family:var(--serif);font-weight:900;font-size:clamp(42px,7.5vw,82px);line-height:1;letter-spacing:-.02em;color:var(--navy);max-width:15ch}
h1 em{font-style:italic;font-weight:500;color:var(--blue)}
.lede{font-size:clamp(18px,2.3vw,22px);color:var(--ink);max-width:60ch;margin-top:28px;line-height:1.55}
.lede b{color:var(--navy);font-weight:600}
.hero-cta{margin-top:36px;display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.hero-note{font-size:13.5px;color:var(--muted)}

/* ============ CURVEBALL (editorial opener) ============ */
.curverow{display:grid;grid-template-columns:.85fr 1.15fr;gap:50px;align-items:center;max-width:1000px;margin:0 auto}
.curve-img{background:#fff;border:1px solid var(--stone);border-radius:20px;padding:20px;box-shadow:var(--shadow)}
.curve-img img{display:block;width:100%;height:auto;border-radius:6px}
.curve-cap{font-size:12px;color:var(--muted);text-align:center;margin-top:12px;font-style:italic}
.curveball{max-width:560px}
.curveball p{font-family:var(--serif);font-size:19px;line-height:1.7;color:var(--ink);margin-top:22px}
.curveball p:nth-of-type(1){margin-top:0}
.curveball p.turn{font-style:italic;font-weight:600;font-size:clamp(22px,3vw,27px);color:var(--teal);margin:30px 0;line-height:1.3}
.curveball-full{max-width:740px;margin:34px auto 0}
.curveball-full p{font-family:var(--serif);font-size:18px;line-height:1.7;color:var(--ink)}
@media(max-width:820px){.curverow{grid-template-columns:1fr}}

/* ============ VOICES (why section) ============ */
.voices{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:38px}
.voice{background:var(--white);border:1px solid var(--stone);border-radius:20px;padding:28px 26px}
.voice .vk{font-size:11.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--blue);margin-bottom:12px;display:block}
.voice.industry .vk{color:var(--teal)}
.voice p{font-size:15.5px;color:var(--ink);line-height:1.6}
.voice .src{font-size:12px;color:var(--muted);margin-top:14px}
.voice .src a{color:var(--muted);text-decoration:underline}
.why-close{font-size:16px;color:var(--muted);max-width:72ch;margin-top:32px;line-height:1.65}
@media(max-width:760px){.voices{grid-template-columns:1fr}}

/* ============ HOW (two playbooks) ============ */
.howrow{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center;margin-top:46px}
.howrow.rev .how-img{order:2}
.howrow.rev .how-text{order:1}
.how-img{position:relative;border-radius:22px;overflow:hidden;box-shadow:var(--shadow)}
.how-img img{display:block;width:100%;height:100%;object-fit:cover;aspect-ratio:4/3}
.how-tag{position:absolute;left:18px;bottom:18px;background:var(--navy);color:#fff;font-family:var(--serif);font-style:italic;font-weight:600;font-size:15px;padding:8px 18px;border-radius:100px;box-shadow:0 8px 20px -6px rgba(0,0,0,.4)}
.how-text h3{font-family:var(--serif);font-weight:700;font-size:25px;color:var(--navy);margin-bottom:14px}
.how-text p{font-size:16px;color:var(--muted);line-height:1.65}
.how-solve{margin-top:16px;font-size:14.5px;color:var(--ink);background:rgba(0,140,204,.07);border-left:3px solid var(--blue);padding:12px 16px;border-radius:0 10px 10px 0}
.how-solve b{color:var(--navy)}
@media(max-width:820px){.howrow,.howrow.rev{grid-template-columns:1fr}.howrow.rev .how-img,.howrow.rev .how-text{order:initial}.how-img img{aspect-ratio:16/10}}

/* ============ CLOSER ============ */
.closer{text-align:center;padding:80px 0;position:relative;z-index:1}
.closer .big{font-family:var(--serif);font-weight:900;font-size:clamp(28px,4.4vw,46px);line-height:1.12;letter-spacing:-.02em;color:var(--navy);max-width:22ch;margin:0 auto}
.closer .big em{font-style:italic;font-weight:500;color:var(--blue)}
.closer p{font-size:18px;color:var(--muted);max-width:56ch;margin:24px auto 0}
.closer .btn{margin-top:32px}